In India back in 2006 when I was purchasing my first phone I asked many people about which phone to purchase and there was only one reply Nokia. I compared many phones of those time and found a Motorola phone that provided much more features than Nokia at the same price but still people didnt bother to explore alternatives to Nokia. Be it a person who wanted to purchase a low budget Nokia s40 device or a fat pocket who wanted to purchase a phone with high end features and a s60 software, everyone wanted Nokia. Nokia had built is reputation in India by providing the best hardware possible for its phones. Nokia phones could bear all possible abuse and still perform for years this made it the first choice back then.
Nokia didn't developed is Software just the hardware, high end camera finished looks that's it. Even at Rs.15000 you could only get a S40 or a S60. Apple when manufactured iPhone that's when the downfall of Nokia had begun. With Apple offering the best experience on iPhone many smartphone user started to shift to iPhone. Second blow to Nokia came with Android. Google's Android went to Motorola Samsung HTC and LG, and suddenly the market was filled with high quality Smartphone that Nokia couldn't think of beating with its Outdated Symbian.
As Samsung came to the top worldwide same trend happened in India. Many people started to buy Samsung Smart phones. Also Nokia's competitors introduced low cost phones. Low cost phones with dual sim, mp3 players and camera had started to take away Nokia's low cost market.
Although Nokia has now partnered with Microsoft , still the competition is tough from Samsung And it may not be long when Samsung will beat Nokia in India too.
No comments:
Post a Comment